How a Blogger Can Choose Hashtags for Posts: A Complete Guide
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Hashtags are one of the most powerful tools for increasing reach and engagement on Instagram. But not all hashtags are created equal—some bring in the right audience, while others just add clutter. So, how can a blogger choose hashtags for posts to maximize visibility and attract the right followers? Based on my personal experience promoting bloggers and brands in the US, I’ll break down the strategy that actually works.
Why Hashtags Matter More Than Ever
Before diving into how a blogger can choose hashtags for posts, let's talk about why they matter. Instagram’s algorithm uses hashtags to categorize content and show it to users who are most likely to engage. A well-chosen set of hashtags can:
- Increase post reach beyond your current followers
- Boost engagement rates with likes, comments, and shares
- Attract targeted followers interested in your niche
- Improve chances of landing on the Instagram Explore page
I’ve seen influencers go from 500 to 5,000 engaged followers in a few months just by tweaking their hashtag strategy. But the key is choosing the right hashtags—not just the most popular ones.
How a Blogger Can Choose Hashtags for Posts: The Right Strategy
Many bloggers make the mistake of using only trending or super-popular hashtags. While these may seem like a good idea, they often drown your content in a sea of millions of posts. Instead, here’s a three-step formula I use to help bloggers choose hashtags effectively:
1. Use a Mix of Hashtag Types
To maximize reach, a blogger should use a combination of three types of hashtags:
- Niche-Specific Hashtags (5-10 per post): These directly relate to your content. Example: If you're a fitness blogger, use hashtags like #FitnessJourney, #HomeWorkout, or #HealthyLifestyle instead of generic ones like #Fitness.
- Community Hashtags (5-7 per post): These help you connect with like-minded people. For example, #Bookstagram for book bloggers or #VanLife for travel influencers.
- Trending Hashtags (3-5 per post): These can boost exposure but shouldn’t be the only ones you use. If a challenge like #OOTD (Outfit of the Day) is trending, add it to relevant posts.
By balancing these three types, bloggers increase the chances of their posts being seen by both broad audiences and niche communities.
Finding the Best Hashtags for Your Niche
2. Research Before You Use
The secret to how a blogger can choose hashtags for posts is research. Here’s how I personally find effective hashtags for clients:
- Check Competitors: Look at what successful bloggers in your niche are using. If a hashtag consistently gets engagement, add it to your list.
- Instagram’s Search Feature: Type a keyword related to your content in the Instagram search bar and check the suggested hashtags. These are what Instagram considers relevant and trending.
- Use Hashtag Tools: Tools like Flick, Hashtag Expert, or even Instagram Insights help analyze hashtag performance.
From my experience, a blogger who uses researched, well-targeted hashtags sees an average 30-50% increase in reach compared to random hashtagging.
Avoid Common Hashtag Mistakes
3. Don’t Spam or Use Banned Hashtags
Many bloggers make the mistake of using banned or irrelevant hashtags—which can actually hurt your reach. Here’s what to avoid:
- Banned Hashtags: Some hashtags (like #beautyblogger or #adulting) are shadowbanned by Instagram because they’ve been used for spam. Always check a hashtag’s activity before using it.
- Overloading Hashtags: Instagram allows up to 30 hashtags, but stuffing a post with them looks spammy. The sweet spot? 15-25 well-chosen hashtags.
- Repeating the Same Hashtags: Using the same set of hashtags on every post makes Instagram think you’re a bot. Switch them up based on your content.
One of my clients, a travel blogger, struggled with low reach because she used only broad hashtags like #Travel. Once we replaced them with more specific ones like #SoloTravelAdventures and #TravelDiaries, her engagement doubled within weeks.
How a Blogger Can Choose Hashtags for Posts and Track Results
Once you’ve selected your hashtags, the next step is tracking their performance. Instagram Insights lets you see how many impressions come from hashtags. If a certain set of hashtags consistently performs well, keep using them—but always experiment with new ones to stay ahead.
Key Takeaways:
✔ Use a mix of niche, community, and trending hashtags ✔ Research hashtags before using them—don’t just follow trends ✔ Avoid banned hashtags and spamming ✔ Track performance and adjust your strategy over time
If you want expert help with Instagram growth, our SMM panel specializes in finding the best hashtags, increasing engagement, and growing your audience the right way. Get in touch and let’s make your content reach the audience it deserves!
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